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Digital Marketing

Digital Marketing is the future of marketing and it has already taken a fair share of the overall marketing world. With proper digital marketing strategies, companies can easily target the most niche users relevant to their field. In this program, we will teach you everything you need to know to become a professional digital marketer. 

*Please check our requirements before applying

Course Contents

Self Paced

80 Hours

Mentor LEd

40 Hours

Tests

10+

Assignments

6

With this knowledge you will be able to

Understand the digital marketing trends and prepare effective campaigns

Work with multiple social media platforms like Facebook, Instagram, LinkedIn, etc

Become an expert in Facebook Ads Manager and Facebook Pixel

Create proper content that drives engagement

Grow and retain an active audience in various social media channels

Master Google Adwords and Search Engine Optimization

Work as a freelance digital marketer in marketplaces like Upwork, Fiverr, People Per Hour, etc

Course Curriculum

Course Introduction
Introduction to Digital Marketing
Traditional Marketing vs Digital Marketing
Why do we need Digital Marketing and how this is changing our life
A Short Video of a clip from a Football Match Which Used AR
Platforms and Tools used for Digital Marketing
Growth of Digital Marketing World Wide
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Quiz: Traditional vs Digital Marketing – Identify What’s what!
Introduction to Facebook Marketing and Facebook Pages
How we can use Facebook to Market Products and Services
Difference Between a Facebook Page, a Facebook Profile and Facebook Groups
Things to Consider Before Opening a Facebook Page
How to Open a Facebook Page Part 1
How to Open a Facebook Page Part 2
Customizing a Facebook Page
Understanding Basic Facebook Page Settings
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Assignment: Open up a Facebook Page of your own and Send us the link
Bonus: How to create Instant Reply and Greeting Messages which works for you Automatically
What is Facebook Business Manager
How to Open a Facebook Business
Assignment: Send a Screenshot of your Own Business Manager Account
How to Add your page to Facebook Business Manager
Advantages of Facebook Business Manager
How to Increase security of Facebook Business Manager
Features of Facebook Business Manager and how Facebook is building a Business Eco system
How to request access to client’s Facebook Page and Business assets
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Quiz: MCQ regarding Facebook Business Manager
Bonus: How to Add FAQ which automatically replies for you whether you are online or not on Facebook Page
What is Facebook Ads and Facebook Algorithm – How it Works
Basic Introduction to FacebookAds
Basic Advertising Terminology
Quiz: Quiz on the Advertising Terminology
How to set up Facebook Ad Account
Developing Facebook Ads Strategy
Boost post vs Facebook Ads Manager
Understanding Facebook Ads Structure
Understanding Facebook Ads Objectives
Facebook Ads Audience Selection
How to Select your Audience – Demographic Selection
How to Select your Audience – Interest Selection
How to Select your Audience – Behavior Selection
Facebook Ads Placements
Choosing ad Format – Single image ads
Choosing ad Format – Video ads
Choosing ad Format – Carousel ads
Animation Ads
Key Facebook Ad Policies
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Assignment: Suppose you have a clothing Business that sells unisex tshirts. Make an Target Audience for your business and share the Screenshot with us.
Assignment 2: Justify your selection (basically write why you are choosing what) in a Google Doc and Share us the Link
Case Study: See how businesses similar to yours are growing with Facebook marketing.
Traditional Offline Business vs Digital Business, Advantages of Digital business, How to reach to people virtually
Case Study
Different type of Business transitioning to Digital – How to be better from competition
Define and Find out the Business Purpose
Brand/ Product / Service Positioning
Marketing vs Branding
Understanding Consumer Behavior
Finding out the USP
Quiz: General Quiz about different Brands and their US
Design and Define a Customer Avatar
Bonus: Customer Avatar Worksheet
Application of a customer avatar in Facebook Ads
Bonus: Case Study on IKEA’s Customer Avatar
SWOT Analysis
Bonus: SWOT Analysis Worksheet
AIDA Analysis
Download: AIDA Analysis Worksheet
Digital Product / Service Life Cycle: How to Deisgn and Plan for a Digital Business
Download: Flow chart for Digital Business
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Assignment: Pick a Product or service of your choice and do a SWOT Analysis on Google Doc and Send that back to us
Case Study: 11 Inspiring Case Studies Of Digital Transformation
Introduction to Advanced Facebook Ads
Facebook Ad Strategy For Ad Planning According To Objectives
Different Type of Ads
Quiz: MCQ Quiz on different type of Ad Objectives
Create traffic ads
Create reach ads
Create Engagement ads
Create Message ads
Create Page Like ads
Create Brand Awareness ads
Lead Generation ads
Call to Action Buttons
Instant Articles
In Stream Ads
Assignment: Create a Campaign to Acquire more Reach in Facebook Ads and Share Screenshots of the Campaign, Adset and Ad
Lead Gen via Messages
Bidding Strategy and Automatic Bidding vs Custom Bidding
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Case Study: Partner + advertiser case studies
What is Content Marketing
Content variations
Copywriting strategy
Social media content
Design Content for Free and Easy with Canva
Advanced Canva Settings and Walk Around
Assignment: Design a Facebook Post for a Car Dealer who sells Japanese Cars with Canva
Using Basic Adobe Photoshop
Basic Video Editing
Content Marketing Plan
Plagiarism Checker for Text Based Contents and google Readability Test
Quiz: MCQ to differentiate content marketing from social media marketing
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Introduction to Facebook Creator Studio
Walk Around the Creator Studio Menus and Explanation of What’s What
Uploading Different Type of Contents to Facebook and Add CTA Buttons
Facebook Post Scheduling and Stats
Facebook Monetization: Earn from Facebook!!
Facebook Instant Experience (Canvas)
Assignment: Design and Create an Instant Experience for a Business which sells furniture online (like IKEA). Suppose they are selling Tables, Desks and Chairs. Make the Instant Experiene with approprite copy and Pictures to make it attractive
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Importance of Websites
Different Type of Websites and Power of E-commerce Website
What is Domain?
What is Hosting?
How to Buy Domain and Hosting?
Quiz: MCQ regarding the definition and difference between Domain and Hosting
Introduction to Wix.com
Introduction to WordPress
Make a Quick Website with Wix
WordPress Themes – Theme Instalation, Customization and Plugins
Basic Homepage, Menu and Category Edit and Customization
Quiz: MCQ Regarding Theme Installation and Plugins of WordPress
Website Security and What is SSL Certificate?
Introduction to CloudFlare and Get FREE SSL Certificate
Website Speed and Tips to make a Fast Website
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Assignment: Make a website for a brand who sells calculator (like Casio) with wix and Send us the link
Understanding Facebook Pixel
How we can leverage Facebook Pixel
How to Install Facebook Pixel
How to read data from Facebook Pixel
How to Create a Custom and Lookalike audience using the Facebook Pixel
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Quiz: MCQ on the use case of Facebook Pixel
What is Facebook commerce Manager
How we can leverage from Facebook Commerce Manager
How to add products in commerce Manager
How to use Collections in Facebook Ads
 
What is Facebook shops
How to add products in Facebook shops
How to Customize Facebook shops
How to add payment method or checkout link in facebook shops
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
 
What is Instagram – Why it is so Popular? History of Instagram
Basic Terminology of Instagram
Opening Instagram Personal Profile and Business Profile
How to connect your Facebook Page to Instagram
How to set up a professional Profile on Instagram
How to use Instagram Native Ad manager
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Assignment: Make a Business Profile on Instagram and Share us the Link
Intro of Instagram Ads
Instagram Ads and Facebook Ads – an Ecosystem
Advanced Instagram Ads and Targeting options
Instagram Reels – The New TikTok?
Instagram Paid Partnership – How Celebs Make Money!
IGTV – Instagram’s YouTube!
Instagram Security – VERY IMPORTANT!
Hashtags and Instagram Placements – Must Know!
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
 
Introduction to Google Ads
Features of google ads
google Display network
Google Ads Manager Walk around
Quiz: MCQ on the use case of Google Ads
Google Ads Settings
Understanding the application of different type of Google Ads
Assignment: Create a Google Ads Account and Share us the screenshot
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Introduction to google Keyword Planner
What are keywords and why are they essential?
Finding top keywords for your company with Google Keyword Planner
Introduction to Search Engine Marketing (SEM)
Introduction to Search Engine Optimization (SEO)
SEO vs SEM
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Introduction of Advanced google Ads and what Will we Learn
Different Type of Advaced Google Ads that professional digital Marketers use and Their application
The structure of a campaign in Google Ads
Audience Targeting
Placements
Creating Google Ads: Display Campaign
Creating Google Ads: Video Campaign
Introduction to Youtube Ads
Creating Google Ads: Search Campaign
Google Ads Strategy & policy
Quiz: MCQ regarding Google Ads
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
 
What is YouTube and How to Use this platform
Create a YouTube channel
Creating Channel Background and Channel Logo
Youtube Channel Settings
Uploading a video
Video thumbnail and Custom Thumbnail Integration
Keyword research and tag
Youtube SEO
YouTube Monetization
Youtube Ad Policy and Youtube Terms of Agreement
Copyright Strike and Royalty Free contents
Create an AdSense account
Account dashboard
Assignment: Create your own Youtube Channel and Share us the link
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Walk Around of SEO and Why it is so important
Factors of SEO Success
Domain Authority and Google Search Colsole
7 Ways to verify your domain in google Search Console
On page and Off Page SEO
Crowd Sourcing SEO and Backlinks
SEO Strategies
Different Tools used for SEO – Introduction to Yoast SEO Tool and Keyword Research Tools
Google My business Profile and its effect on SEO
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Introduction to Google Analytics
Set up and Walk Around of google Analytics
Understanding the Dashboard and Data from Google Analytics
Understanding User Acquisition and Behavior from Google Analytics
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Introduction to LinkedIn
Create a LinkedIn account: Your Online CV
Account overview
LinkedIn Jobs: how to get jobs from LinkedIn
LinkedIn Business Page: reach clients through LinkedIn
How to use LinkedIn for B2B Clients: Tips and Tricks
Tips and Tricks of LinkedIn All Star Profile
LinkedIn Recommendation and Endorsement
Assignment: Create A LinkedIn Profile and Share us your link!
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
LinkedIn Ad manager
Different types of LinkedIn Ads and Usage
LinkedIn Ad Objectives
LinkedIn Budget and Cost Analysis
LinkedIn Hashtag use
Understanding results from LinkedIn Ads
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Assignment: Open up a LinkedIn Company Page and Share us the Link
What is email Marketing and the effectiveness of Email Marketing
How to Collect Emails for EMail Marketing
Email Marketing tools
Email Marketing Templates
Email Sequence and Designing a Funnel
Using Reports to Analyze Success
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
What is Pinterest and the impact of Pinterest in Digital Businesses
Opening a Pinterest Business Account
Optimizing Pinterest Profile
Use unique images and videos, Leverage keywords and Adding hashtags
Linking Pinterest with Your Website
and Getting a Verified Account
Creating Boards
Adding Pinterest to your Website
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Create a Pinterest Profile and Share us the link
What is Twitter and the impact of Twitter in Digital Businesses
Tips and Tricks in choosing Twitter Username and Handle
Creating a Twitter Account
Creating a Twitter Page
Factors for twitter Success
Power of Hashtags in twitter
Assignment: Create a Twitter Profile and Share us your link
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Introduction to Twitter Ads and Impact on Digital Business
Creating Twitter Ads account
Twitter Ads Dashboard Walk Around
How to Promote a Tweet
Creating a Twitter Ad Campaign
Tips and Tricks to be successful in Twitter Campaigns
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
What is Freelancing and it can generate money
Freelancing Platforms
works you can do as a Freelancer
How to work as a freelancer in different Platforms
Freelancing etiquettes
Introduction to Fiverr.Com
Introduction to Freelancer.com
Introduction to Upwork.com
Introduction to Peopleperhour.com
Creating verified Account on the top freelancing sites
What is Microjobs
Gig Strategy for freelancing
Bidding Strategy for Freelancing
Contests for Freelancers
Important Rules and Regulations of top Freelancing Sites
How the freelancing monetary transaction happends and what are the best practices for the freelancing money collection
Recap of the Whole Section: What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

 

Quick Recap of the things taught in the whole course! A Summery Master Class!
Thank you Page
Bonus case Studies and Success Stories

We will also teach you SOFT SKILLS!

because you will need them to excel in the Freelance marketplaces

In addition to learning technical skills, you will also need freelancing skills, mostly tips and tricks on how to win jobs and grow your portfolio.

With our expert mentors who are also professional freelancers, we have created a complete freelancing skills course that will take you from a beginner to an expert in no time.

We will teach you how to find appropriate jobs, write proper cover letters and negotiate to get better rates for your work.

Most of the clients in the Freelance marketplaces communicate in English

To help you become better in your communication and negotiation, we will provide you with an Business English course.

We will start with the basics of the English language and we will teach you everything you need to know to communicate effectively with your clients.

Apply Now To Get Started

Click on the button below to apply. We will let you know the results and the timing of the final program.

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